x
a l - m u k h t a r
Our Brands

Our Subsidiary Brands

We proudly operate a diverse portfolio of companies across multiple industries. Each brand reflects our commitment to innovation, quality, and global expansion.

Awesome Image

Charcoals Burger
International Fire-Grilled Burger Chain

A fast-growing charcoal-grilled restaurant chain operating in Oman and Africa, with official Canadian expansion through Charcoals Burger Canada Inc

Explore →

Awesome Image

Zool Taxi
Smart Ride-Hailing for Emerging Markets

A modern ride-hailing and delivery platform delivering safe, reliable, and technology-driven mobility solutions.

Explore →

Awesome Image

Zool Mart
One Marketplace for Global Sellers

A next-generation marketplace mobile application offering multi-category shopping with digital wallet technology.

Explore →

Awesome Image
Awesome Image
Do you Have
any idea to apply
for franchise?

Franchise Opportunities
Charcoals Burger

Awesome Image

Join one of the fastest-growing charcoal-grilled burger brands in the Middle East & Africa.

Apply for Franchise
About Us

A Leading Holding Company
With a Global Vision

10

Years
of Excellence in
Global Market
  • Strategic Global Expansion
  • Commitment to Innovation
  • Sustainable and Responsible Operations

Oman Based Trading & Investment LLC

Headquartered in Salalah, Oman (CR: 1503598), Al-Mukhtar Ali Khalil Trading & Investment LLC oversees a growing group of businesses across several sectors. We invest in powerful brands, develop sustainable operations, and expand strategically into new international markets. Our leadership, experience, and global strategy position us as one of the region’s rising multinational groups.

Our leadership, experience, and global strategy position us as one of the region’s rising multinational groups.
GLOBAL PRESENCE

Operating Across Three Continents

Our group continues to expand from the heart of Salalah to multiple African countries and North America.
Our global footprint includes:

world map
Our Core Value

A culture of performance and achievement

Customer Obsession

We exceed customer expectations everyday by providing quality products & exceptional service.

Honesty & Integrity

We always do the right thing, even if no one is watching. We are honest, transparent and inspire trust.

Ownership

We think and act like owners. We monitor our business closely, make difficult decisions, and treat every dollar as if it is our own.

Awesome Image
Awesome Image

Innovation & Agility

We embrace innovation and change. We operate with a sense of urgency and swiftly adapt to market and customer changes, to remain relevant.

Collaboration

We leverage our collective genius. We achieve our best results through teamwork and shared goals.

Excellence

We have an unwavering commitment to quality. We strive for excellence in everything that we say and do and aim to exceed expectations.


Core Values
Invest and Partner with Al-Mukhtar Ali Khalil Trading & Investment LLC

Insights from Global Partners & Investors

01

Rapid Global Expansion

02

Diverse Portfolio of Leading Brands

03

Strategic Partnerships & Compliance

04

Franchise & Investment Opportunities

Rapid Global Expansion

We are a multinational holding company with active operations in Oman, Africa, and Canada. Our subsidiaries are strategically positioned for growth, giving investors and partners access to diverse, high-potential markets.

Diverse Portfolio of Leading Brands

Our umbrella structure manages multiple premium brands in food & beverage, transportation technology, and digital marketplaces, combining innovation with proven operational excellence.

Strategic Partnerships & Compliance

We maintain strong relationships with government authorities, regulators, and international partners. Every investment opportunity is designed with transparency, regulatory compliance, and sustainability in mind.

Franchise & Investment Opportunities

Through Charcoals Burger, we provide a globally scalable franchise system with clear processes, comprehensive support, and high return potential for investors and business partners.

Testimonials

Trusted by Partners, Valued by Investors

Awesome Image
Hear from those who have experienced our commitment to excellence and global growth firsthand.